https://kateroe.cargo.site Kate Roe Portfolio Wed, 17 Apr 2024 18:00:52 +0000 https://kateroe.cargo.site en https://kateroe.cargo.site/Home-Page-copy-copy Tue, 19 Mar 2024 02:53:44 +0000 Kate Roe Portfolio https://kateroe.cargo.site/Home-Page-copy-copy &nbsp; &nbsp; &nbsp; &nbsp; Hi, I’m&nbsp;Kate Roe,a Brand Strategist. <img width="394" height="627" width_o="394" height_o="627" data-src="https://freight.cargo.site/t/original/i/7e2b7dc01b9a22b29476ffadeff2fb5b42c12a4865c7a53ca105487890350943/dressed-girl.png" data-mid="207096316" border="0" data-scale="71" src="https://freight.cargo.site/w/394/i/7e2b7dc01b9a22b29476ffadeff2fb5b42c12a4865c7a53ca105487890350943/dressed-girl.png" /> Harnessing my expertise in business strategy and marketing, alongside my profound passion for art and design, I've mastered the craft of architecting impactful visual narratives that audiences can relate to &amp; businesses can satisfy their bottom line with. Innovate, Branding, Creative Direction, Entrepreneurship, Human-Centered Research, Graphic Design, Photography, Trend Analysis, Marketing, Copywriting,&nbsp; Data Analysis, User Testing, https://kateroe.cargo.site/Home-Page-copy-copy-copy Tue, 09 Apr 2024 01:44:28 +0000 Kate Roe Portfolio https://kateroe.cargo.site/Home-Page-copy-copy-copy Featured Work DIGITAL&nbsp;/ Alternative Milk Infographic <img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/0b1ac88d34e087a066dd616c553dcd8a2df23285e441fbcb160d46227babc340/oatly-portfolio_.png" data-mid="209084262" border="0" src="https://freight.cargo.site/w/1000/i/0b1ac88d34e087a066dd616c553dcd8a2df23285e441fbcb160d46227babc340/oatly-portfolio_.png" /> DIGITAL / MOT Designs Social Media&nbsp; <img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/88280c0ae2bd97e3e780976007ffd808cc21a242c5c738cde232c8114fe8e65d/mot-social-2.png" data-mid="209084258" border="0" src="https://freight.cargo.site/w/1000/i/88280c0ae2bd97e3e780976007ffd808cc21a242c5c738cde232c8114fe8e65d/mot-social-2.png" /> PHYSICAL / Concrete Jungle Art Exhibit <img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/47a34b86ce154dc7ec8415cd8194762bb027b6faf283762b409e1ab977d940ff/concrete-jungle.png" data-mid="209084255" border="0" src="https://freight.cargo.site/w/1000/i/47a34b86ce154dc7ec8415cd8194762bb027b6faf283762b409e1ab977d940ff/concrete-jungle.png" /> DIGITAL / MOT Designs Prop Shop Site<img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/ddebbdef7ee52a39e894e7e2c6beef5d167a4accd46f0f3d1aa93d7804352da6/mot-web.png" data-mid="209084260" border="0" src="https://freight.cargo.site/w/1000/i/ddebbdef7ee52a39e894e7e2c6beef5d167a4accd46f0f3d1aa93d7804352da6/mot-web.png" /> PRINT / The White Shoe <img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/e4fd9c5f1b426d56999c271e5c41a434b00e26395ceaf2072379056e4986fb0b/white-shoe.png" data-mid="209084264" border="0" src="https://freight.cargo.site/w/1000/i/e4fd9c5f1b426d56999c271e5c41a434b00e26395ceaf2072379056e4986fb0b/white-shoe.png" /> THESIS / confidencED<img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/a80118af25de74b488400c7b15d1ba134560ede0cea82f29c35fb681d48d469c/confidenced.png" data-mid="209084256" border="0" src="https://freight.cargo.site/w/1000/i/a80118af25de74b488400c7b15d1ba134560ede0cea82f29c35fb681d48d469c/confidenced.png" />BRAND IDENTITY / aRt K8<img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/cf29f7ba76ba4d69a23d7db42e5368e98b09bcaaadb794001ac11f6205f0a680/artk8final.png" data-mid="209089299" border="0" src="https://freight.cargo.site/w/1000/i/cf29f7ba76ba4d69a23d7db42e5368e98b09bcaaadb794001ac11f6205f0a680/artk8final.png" /> DIGITAL / MOT Designs Props Social Media<img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/5d14b20a8e18cf5491ead0e8000cc09a221e8d54c2ad1d84fc6719b904487b24/mot-social.png" data-mid="209084259" border="0" src="https://freight.cargo.site/w/1000/i/5d14b20a8e18cf5491ead0e8000cc09a221e8d54c2ad1d84fc6719b904487b24/mot-social.png" /> PHYSICAL / Michael Kors Window Design<img width="1851" height="1487" width_o="1851" height_o="1487" data-src="https://freight.cargo.site/t/original/i/4f9090fd6395e9e6a950ee4642db2eaa0bce48540e190153cb5e32d4c19d067a/mk.png" data-mid="209084257" border="0" src="https://freight.cargo.site/w/1000/i/4f9090fd6395e9e6a950ee4642db2eaa0bce48540e190153cb5e32d4c19d067a/mk.png" /> https://kateroe.cargo.site/Home-Page-copy Tue, 19 Mar 2024 02:44:59 +0000 Kate Roe Portfolio https://kateroe.cargo.site/Home-Page-copy Why think outside the box when you could just redesign it? <img width="444" height="298" width_o="444" height_o="298" data-src="https://freight.cargo.site/t/original/i/0eb8ffa75a2040612487773258491ef18a60cca641bc973382a88c290bec00f0/Screen-Shot-2023-11-06-at-9.45.26-PM.png" data-mid="207095914" border="0" data-scale="18" src="https://freight.cargo.site/w/444/i/0eb8ffa75a2040612487773258491ef18a60cca641bc973382a88c290bec00f0/Screen-Shot-2023-11-06-at-9.45.26-PM.png" /> What are you waiting for? Click the envelope to find out how we can take your project to the next level! Trusted by ...<img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/3917e40765a2c64bd15e961d76ad2e468219fb166a9e6356fb38bd3bd40d82ab/getir.png" data-mid="208548286" border="0" data-scale="9" src="https://freight.cargo.site/w/300/i/3917e40765a2c64bd15e961d76ad2e468219fb166a9e6356fb38bd3bd40d82ab/getir.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1020" height="680" width_o="1020" height_o="680" data-src="https://freight.cargo.site/t/original/i/43365451446e72ad65e4557fa7109e6bf6dcadaf6e3258131363b70f95daab48/jcrew.png" data-mid="208548287" border="0" data-scale="15" src="https://freight.cargo.site/w/1000/i/43365451446e72ad65e4557fa7109e6bf6dcadaf6e3258131363b70f95daab48/jcrew.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="2560" height="1690" width_o="2560" height_o="1690" data-src="https://freight.cargo.site/t/original/i/e34f8de7688b8751192e1a720404f85ae9204b0ed3d398eb69c29ca00eb28b3b/Michael_Kors_brand_logo.svg.png" data-mid="208548288" border="0" data-scale="13" src="https://freight.cargo.site/w/1000/i/e34f8de7688b8751192e1a720404f85ae9204b0ed3d398eb69c29ca00eb28b3b/Michael_Kors_brand_logo.svg.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="646" height="630" width_o="646" height_o="630" data-src="https://freight.cargo.site/t/original/i/c59043ab20dc7b39f2fbd72392e5dedad67cbf137d73e6ebc4c2903bb1386d2c/mot-logo-no-background.png" data-mid="208550411" border="0" data-scale="10" src="https://freight.cargo.site/w/646/i/c59043ab20dc7b39f2fbd72392e5dedad67cbf137d73e6ebc4c2903bb1386d2c/mot-logo-no-background.png" />&nbsp; https://kateroe.cargo.site/The-White-Shoe Sat, 28 Oct 2023 17:03:18 +0000 Kate Roe Portfolio https://kateroe.cargo.site/The-White-Shoe The White Shoe Visual storytelling informed by real time trends and consumer data. Key Skills: Ethnography, observation, information visualization, visual trend analysis, wireframing. Project Overview:&nbsp; &nbsp; For this project, we were tasked with observing and analyzing street fashion to identify a trend and support it with additional research to tell a cohesive story. We then had to uncover the target audience for this trend and create an editorial spread inspired by an existing magazine that this target consumer would likely read. <img width="1262" height="1224" width_o="1262" height_o="1224" data-src="https://freight.cargo.site/t/original/i/14fd4adb90f7ffc80214882327a4912fd9f66c74c5d61c1eefba70d51be6da90/Screen-Shot-2023-10-30-at-7.41.08-PM.png" data-mid="195372449" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/14fd4adb90f7ffc80214882327a4912fd9f66c74c5d61c1eefba70d51be6da90/Screen-Shot-2023-10-30-at-7.41.08-PM.png" /> Process:&nbsp; &nbsp; We began by hitting the streets of New York City to see what was actually trending in real time. We focused on observing college aged students that were wearing accessories.&nbsp;200 people were photographed&nbsp;and out of those,&nbsp;54 people were wearing white sneakers. We uncovered this data by utilizing&nbsp;Adobe Bridge&nbsp;to tag our photos with keywords. <img width="1542" height="976" width_o="1542" height_o="976" data-src="https://freight.cargo.site/t/original/i/89636ad26a377e3acafc3017049038373ab820bd5f48ec1c70c62d7186000ec8/Screen-Shot-2023-10-28-at-1.11.10-PM.png" data-mid="195159297" border="0" src="https://freight.cargo.site/w/1000/i/89636ad26a377e3acafc3017049038373ab820bd5f48ec1c70c62d7186000ec8/Screen-Shot-2023-10-28-at-1.11.10-PM.png" /> <img width="1498" height="836" width_o="1498" height_o="836" data-src="https://freight.cargo.site/t/original/i/cdf21fe5a533086c9a57a8f7e7ea40c31459f1dd96fbf299ce5885698f6999d1/Screen-Shot-2023-10-28-at-1.10.37-PM.png" data-mid="195159272" border="0" src="https://freight.cargo.site/w/1000/i/cdf21fe5a533086c9a57a8f7e7ea40c31459f1dd96fbf299ce5885698f6999d1/Screen-Shot-2023-10-28-at-1.10.37-PM.png" /> <img width="1492" height="840" width_o="1492" height_o="840" data-src="https://freight.cargo.site/t/original/i/f10c178a5a676f0052379ce135750cd773416191dbb875178f7c3e25a5ac781b/Screen-Shot-2023-10-28-at-1.10.53-PM.png" data-mid="195159289" border="0" src="https://freight.cargo.site/w/1000/i/f10c178a5a676f0052379ce135750cd773416191dbb875178f7c3e25a5ac781b/Screen-Shot-2023-10-28-at-1.10.53-PM.png" /> &nbsp; &nbsp; We further categorized&nbsp;the white sneaker photos to uncover more&nbsp;details&nbsp;about who was&nbsp;participating in this trend&nbsp;and what&nbsp;brands&nbsp;were most&nbsp;prominent. <img width="1492" height="838" width_o="1492" height_o="838" data-src="https://freight.cargo.site/t/original/i/e024723b9c8a0b20c0e8388e60eb6a6b14641ec297c40362258fe7776289d6b6/Screen-Shot-2023-10-28-at-1.12.20-PM.png" data-mid="195159420" border="0" src="https://freight.cargo.site/w/1000/i/e024723b9c8a0b20c0e8388e60eb6a6b14641ec297c40362258fe7776289d6b6/Screen-Shot-2023-10-28-at-1.12.20-PM.png" /> <img width="1490" height="834" width_o="1490" height_o="834" data-src="https://freight.cargo.site/t/original/i/7953a96da2bc5773c4fb32ce8f69afe3c88ee27735082df4227111fc07e230a3/Screen-Shot-2023-10-28-at-1.12.31-PM.png" data-mid="195159425" border="0" src="https://freight.cargo.site/w/1000/i/7953a96da2bc5773c4fb32ce8f69afe3c88ee27735082df4227111fc07e230a3/Screen-Shot-2023-10-28-at-1.12.31-PM.png" /> <img width="1498" height="842" width_o="1498" height_o="842" data-src="https://freight.cargo.site/t/original/i/0b1ba31303a135b62ba455d1951a5bcda7d033a242ffb61131a9ca06b76108f0/Screen-Shot-2023-10-28-at-1.12.45-PM.png" data-mid="195159427" border="0" src="https://freight.cargo.site/w/1000/i/0b1ba31303a135b62ba455d1951a5bcda7d033a242ffb61131a9ca06b76108f0/Screen-Shot-2023-10-28-at-1.12.45-PM.png" /> <img width="1488" height="838" width_o="1488" height_o="838" data-src="https://freight.cargo.site/t/original/i/8ba28720f21dfcfccc29788e019bcee1f8567ee1a84473e3387a2a7f821229e2/Screen-Shot-2023-10-28-at-1.12.07-PM.png" data-mid="195159340" border="0" src="https://freight.cargo.site/w/1000/i/8ba28720f21dfcfccc29788e019bcee1f8567ee1a84473e3387a2a7f821229e2/Screen-Shot-2023-10-28-at-1.12.07-PM.png" /> &nbsp; &nbsp; After we had gathered our data and research we then began to consider style. Our photos were captured nearby college campuses including NYU and Parsons. The majority of our subjects could be categorized as young adults that demonstrated a sense of style. Therefore, we looked to V Magazine for inspiration on creating an&nbsp;aesthetic&nbsp;that captivates a&nbsp;young,&nbsp;professional&nbsp;and&nbsp;fashion forward audience. <img width="1492" height="836" width_o="1492" height_o="836" data-src="https://freight.cargo.site/t/original/i/f6562c6a288c03d744ca751f1f9db11b03dd68524650997e5be6133ce5b3bd59/Screen-Shot-2023-10-28-at-1.13.13-PM.png" data-mid="195159437" border="0" src="https://freight.cargo.site/w/1000/i/f6562c6a288c03d744ca751f1f9db11b03dd68524650997e5be6133ce5b3bd59/Screen-Shot-2023-10-28-at-1.13.13-PM.png" /> <img width="1034" height="1454" width_o="1034" height_o="1454" data-src="https://freight.cargo.site/t/original/i/c25cf26401723a0776ae8cf813b941271a77c6be4b9623b594d6421369338273/Screen-Shot-2023-10-30-at-7.47.26-PM.png" data-mid="195372801" border="0" src="https://freight.cargo.site/w/1000/i/c25cf26401723a0776ae8cf813b941271a77c6be4b9623b594d6421369338273/Screen-Shot-2023-10-30-at-7.47.26-PM.png" /> &nbsp; &nbsp; Finally we began wire framing and revising in Adobe Illustrator and Photoshop in order to create our final editorial spread. Outcome: Final Editorial Spread.<img width="2090" height="1324" width_o="2090" height_o="1324" data-src="https://freight.cargo.site/t/original/i/8d7d665b69d2b5a3c0d456df06b57324b4e01fbf114ef525fea18061cce1dbdf/Screen-Shot-2023-10-30-at-7.39.45-PM.png" data-mid="195372370" border="0" src="https://freight.cargo.site/w/1000/i/8d7d665b69d2b5a3c0d456df06b57324b4e01fbf114ef525fea18061cce1dbdf/Screen-Shot-2023-10-30-at-7.39.45-PM.png" />&nbsp; &nbsp; This project taught me how to conduct primary and secondary research and weave them together to tell a convincing and applicable story. In addition, by utilizing graphic design skills and attention to detail I was able to condense my research findings and storytelling into a captivating and aesthetically pleasing visual narrative. Giving me skills I can carry into different positions including consumer research, marketing and branding, and business strategy. https://kateroe.cargo.site/Alternative-Milk Wed, 17 Apr 2024 18:00:52 +0000 Kate Roe Portfolio https://kateroe.cargo.site/Alternative-Milk Alternative Milk Infographic&nbsp; Understanding the impact of data and design on consumer preferences. Key Skills: Comparative analysis, excel, information visualization, visual trend analysis, wireframing. Project Overview:Our team embarked on a project to create a visual guide comparing popular choices within a chosen category. The objective was to engage the audience with insightful comparisons and aid in decision-making.&nbsp;Driven by personal interest as an alternative milk consumer, this project aimed to compare various alternative milk options, focusing on health, nutrition, and sustainability. The project targeted the environmentally conscious upper-middle-class demographic, leveraging social media platforms like Twitter and Instagram for outreach. &nbsp; &nbsp; <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/48ca1d67e99cd32e9c47304ad9fb7d1133a1da84c988bd003c0f3678ecf439c5/milk.png" data-mid="209164076" border="0" src="https://freight.cargo.site/w/1000/i/48ca1d67e99cd32e9c47304ad9fb7d1133a1da84c988bd003c0f3678ecf439c5/milk.png" /> Process:Thorough research delved into the nutritional aspects and sustainability credentials of alternative milks. The analysis aimed to provide clarity amidst the burgeoning options in the market.&nbsp;Crafted with precision, the infographic balanced information clarity with visual appeal. <img width="2544" height="772" width_o="2544" height_o="772" data-src="https://freight.cargo.site/t/original/i/774143c39ce115f123af4e1e0ceb21e5e7e5abac90f0233d6b0d893bdde727b5/Screenshot-2024-04-06-at-2.33.14PM.png" data-mid="209163875" border="0" src="https://freight.cargo.site/w/1000/i/774143c39ce115f123af4e1e0ceb21e5e7e5abac90f0233d6b0d893bdde727b5/Screenshot-2024-04-06-at-2.33.14PM.png" /> <img width="632" height="1145" width_o="632" height_o="1145" data-src="https://freight.cargo.site/t/original/i/9cf7cf2ba871f3a885c590f7be02de91ec46147aa7cc0936d4a2108a67dc2c4d/Kate_Roe_Comp.jpg" data-mid="209163878" border="0" src="https://freight.cargo.site/w/632/i/9cf7cf2ba871f3a885c590f7be02de91ec46147aa7cc0936d4a2108a67dc2c4d/Kate_Roe_Comp.jpg" /> <img width="2489" height="3216" width_o="2489" height_o="3216" data-src="https://freight.cargo.site/t/original/i/280dd8e81e25ac4fa776f23a364867aee0478c66f491e17e3da2b86c653499ef/Kate_Roe_StyleGuide.jpg" data-mid="209163892" border="0" src="https://freight.cargo.site/w/1000/i/280dd8e81e25ac4fa776f23a364867aee0478c66f491e17e3da2b86c653499ef/Kate_Roe_StyleGuide.jpg" /> &nbsp;&nbsp; . Outcome: Following circulation to the public, the results revealed a clear preference. Oatly emerged as the favorite for taste, while Califia Farms gained recognition for its perceived health benefits. This outcome highlights the nuanced preferences within the target audience and offers valuable insights for further analysis. <img width="2533" height="7559" width_o="2533" height_o="7559" data-src="https://freight.cargo.site/t/original/i/adbb1f1debec9cb01e73108a1460492036ab8cfef469f1cb244aa325dd9bcfd8/Kate_Roe_Final.jpg" data-mid="209163894" border="0" src="https://freight.cargo.site/w/1000/i/adbb1f1debec9cb01e73108a1460492036ab8cfef469f1cb244aa325dd9bcfd8/Kate_Roe_Final.jpg" /> https://kateroe.cargo.site/Concrete-Jungle Tue, 19 Mar 2024 03:26:10 +0000 Kate Roe Portfolio https://kateroe.cargo.site/Concrete-Jungle Concrete Jungle Fostering community through arts event production &amp; promotion. Key Skills: Brand Strategy, Event Production, Networking, Operations, Installation, Set Design, Project Management, Graphic Design. Project Overview:&nbsp; &nbsp; Partnering with established artist and friend Charles Osawa, I assisted in the event planning &amp; production of the "Concrete Jungle" art exhibition at Muz Muz Cafe. This multifaceted show featured diverse artists, engaging workshops, complimentary refreshments and an insightful artist talk. While Charles adeptly managed logistics with the venue and participating artists, I spearheaded event strategy and marketing efforts, ensuring a successful and engaging showcase of creativity and community interaction. <img width="1046" height="736" width_o="1046" height_o="736" data-src="https://freight.cargo.site/t/original/i/09d455fe6504a1e1003845573b9f1200b1ea23dcc48c4cc92707fceb27d3ff6b/Screenshot-2024-03-19-at-2.09.46PM.png" data-mid="207137505" border="0" src="https://freight.cargo.site/w/1000/i/09d455fe6504a1e1003845573b9f1200b1ea23dcc48c4cc92707fceb27d3ff6b/Screenshot-2024-03-19-at-2.09.46PM.png" /> <img width="1170" height="794" width_o="1170" height_o="794" data-src="https://freight.cargo.site/t/original/i/777e38220260942106d55bd7dd6d097487eecd24a547459c08206fa8119982f6/Screenshot-2024-03-19-at-2.09.31PM.png" data-mid="207137500" border="0" src="https://freight.cargo.site/w/1000/i/777e38220260942106d55bd7dd6d097487eecd24a547459c08206fa8119982f6/Screenshot-2024-03-19-at-2.09.31PM.png" /> <img width="1184" height="922" width_o="1184" height_o="922" data-src="https://freight.cargo.site/t/original/i/96b6105c2f4484bc4a31d52e41069e879b642a1c986c1981ae72c86c5cb2fe20/Screenshot-2024-03-19-at-2.10.48PM.png" data-mid="207137512" border="0" src="https://freight.cargo.site/w/1000/i/96b6105c2f4484bc4a31d52e41069e879b642a1c986c1981ae72c86c5cb2fe20/Screenshot-2024-03-19-at-2.10.48PM.png" /> <img width="1072" height="806" width_o="1072" height_o="806" data-src="https://freight.cargo.site/t/original/i/db2464010c695c38db349d468c88c2d8412ffc9f7d959e292051136b227760da/Screenshot-2024-03-19-at-2.11.00PM.png" data-mid="207137515" border="0" src="https://freight.cargo.site/w/1000/i/db2464010c695c38db349d468c88c2d8412ffc9f7d959e292051136b227760da/Screenshot-2024-03-19-at-2.11.00PM.png" /> Process:&nbsp; &nbsp; This multifaceted show was meticulously crafted to reflect the vibrant energy of New York City, incorporating both street artists and landscape artists to capture the eclectic essence of the urban landscape. Charles curated the artists for the show including Roycer, Juan Carlos Pinto, Alec Finn Charles Osawa and Kate Roe Studio. The name "Concrete Jungle" was chosen to encapsulate this fusion of artistic styles and the bustling, diverse atmosphere of the city. To attract and retain vistors we also decide to include interactive elements to the exhibition with&nbsp; a masking tape workshop from the acclaimed Gregory Valentine, an inspiring Artist Talk by the ever so wise Lynn Gilbert, and exquisite culinary offerings from the accomplished Chef Raymond Mohan&nbsp; &nbsp; In addition to curating a diverse range of artists, our focus extended beyond the gallery walls to foster a sense of neighborhood community and support for the venue owners. Muz Muz Cafe, in its soft launch phase, sought to become better known in the neighborhood, and our event served as a platform to achieve this goal. Recognizing their desire to foster a sense of community and cultivate a loyal customer base around their new venue, we saw an opportunity for collaboration that would mutually benefit both parties. By aligning the exhibition with the cafe's vision and values, we not only showcased artistic talent but also positioned Muz Muz Cafe as a cultural hub and gathering place within the community.&nbsp; &nbsp; To achieve this, we implemented a grassroots marketing strategy that involved distributing flyers throughout neighborhoods, both digitally and in person. By canvassing the area and personally interacting with residents, we not only spread awareness of the event but also fostered a sense of connection and inclusivity within the neighborhood. <img width="720" height="932" width_o="720" height_o="932" data-src="https://freight.cargo.site/t/original/i/4561153f7d4929a68a7d8e950cc432e18c0215bdbd28689e778fcc75d7e25b46/718EFC9C-8279-4530-8D4D-72D4B45AE586.jpeg" data-mid="207137352" border="0" src="https://freight.cargo.site/w/720/i/4561153f7d4929a68a7d8e950cc432e18c0215bdbd28689e778fcc75d7e25b46/718EFC9C-8279-4530-8D4D-72D4B45AE586.jpeg" /> <img width="720" height="932" width_o="720" height_o="932" data-src="https://freight.cargo.site/t/original/i/c25fb39d53f337169b93979d3b54d9d1e55727a6c9192a1148547466f40b00eb/39DDD566-7A84-4F70-B3BC-DC421ACFD6A7.jpeg" data-mid="207137351" border="0" data-scale="46" src="https://freight.cargo.site/w/720/i/c25fb39d53f337169b93979d3b54d9d1e55727a6c9192a1148547466f40b00eb/39DDD566-7A84-4F70-B3BC-DC421ACFD6A7.jpeg" /> <img width="779" height="1008" width_o="779" height_o="1008" data-src="https://freight.cargo.site/t/original/i/ba7412a334792fc072646cc583d05e294b27506c8066b5e2397bcc00929c78e8/88B756A4-DC1C-4C0F-82D3-7511D600D62D_1_105_c.jpeg" data-mid="207137354" border="0" src="https://freight.cargo.site/w/779/i/ba7412a334792fc072646cc583d05e294b27506c8066b5e2397bcc00929c78e8/88B756A4-DC1C-4C0F-82D3-7511D600D62D_1_105_c.jpeg" /> Outcome: <img width="828" height="484" width_o="828" height_o="484" data-src="https://freight.cargo.site/t/original/i/89d77fe3387dbc43077af45f34259a4d21fb4f1883c3c5c14e4264c45d71462d/75B98B99-0B5C-4458-AC97-8FF7A77538E2_1_201_a.jpeg" data-mid="207137491" border="0" data-scale="90" src="https://freight.cargo.site/w/828/i/89d77fe3387dbc43077af45f34259a4d21fb4f1883c3c5c14e4264c45d71462d/75B98B99-0B5C-4458-AC97-8FF7A77538E2_1_201_a.jpeg" /> <img width="828" height="495" width_o="828" height_o="495" data-src="https://freight.cargo.site/t/original/i/12389156dcb2182735b519565a45460d38c133549a4a6e3c2a6e704da268500c/0B72C2BC-6EC8-4EBE-84D0-FC660A5FDB63_1_201_a.jpeg" data-mid="207137479" border="0" src="https://freight.cargo.site/w/828/i/12389156dcb2182735b519565a45460d38c133549a4a6e3c2a6e704da268500c/0B72C2BC-6EC8-4EBE-84D0-FC660A5FDB63_1_201_a.jpeg" /> <img width="828" height="471" width_o="828" height_o="471" data-src="https://freight.cargo.site/t/original/i/456ce3f9a8fb93e307f0ed5884d62d9a6d4348304416717d3f5d1823f6cf346e/E96AEB5A-17DC-49F3-80AA-58695DE69D3D_1_201_a.jpeg" data-mid="207137492" border="0" src="https://freight.cargo.site/w/828/i/456ce3f9a8fb93e307f0ed5884d62d9a6d4348304416717d3f5d1823f6cf346e/E96AEB5A-17DC-49F3-80AA-58695DE69D3D_1_201_a.jpeg" /> <img width="828" height="508" width_o="828" height_o="508" data-src="https://freight.cargo.site/t/original/i/f5cc2ed8d24b53aa33d293ebce582956ba2a420be1dd2497ae5f09ccc0f3e5e9/F83AE783-F764-4F59-BD2D-8663AE710AC6_1_201_a.jpeg" data-mid="207137493" border="0" src="https://freight.cargo.site/w/828/i/f5cc2ed8d24b53aa33d293ebce582956ba2a420be1dd2497ae5f09ccc0f3e5e9/F83AE783-F764-4F59-BD2D-8663AE710AC6_1_201_a.jpeg" /> <img width="828" height="512" width_o="828" height_o="512" data-src="https://freight.cargo.site/t/original/i/39a26f9d6a77399d7fd227118ded2d5d69354b48a0227f67d0ca46b51d56b35d/CABC2D0F-88D2-4037-B07F-942D5EA29006_1_201_a.jpeg" data-mid="207137495" border="0" src="https://freight.cargo.site/w/828/i/39a26f9d6a77399d7fd227118ded2d5d69354b48a0227f67d0ca46b51d56b35d/CABC2D0F-88D2-4037-B07F-942D5EA29006_1_201_a.jpeg" /> All photos of the show published here were taken by Charles. To see more of Charles Osawa’s Fine Artwork &amp; upcoming events check out his website &amp; follow his Instagram.&nbsp; &nbsp; The event yielded significant success, attracting over 75 attendees and fostering valuable networking opportunities with prospective artists eager to participate in future exhibitions. Additionally, the exhibition served as a catalyst for drawing new customers to Muz Muz Cafe's new location, amplifying its presence within the community and solidifying its position as a cultural destination.&nbsp; I extend my heartfelt gratitude to all those who contributed to the production of the event and to everyone who attended, making it a vibrant and memorable experience. Your support and enthusiasm are deeply appreciated. Furthermore, the success of this event underscores the transformative power of building community around art. https://kateroe.cargo.site/aRt-K8 Sat, 28 Oct 2023 17:03:19 +0000 Kate Roe Portfolio https://kateroe.cargo.site/aRt-K8 aRt K8&nbsp;Transforming my hobby into a successful small business. Key Skills: Entrepreneurship, business design &amp; development, strategic partnerships, client relationships, social media marketing. Overview: aRt K8 is a small business I started that acts as a culmination of my passion for the arts, desire to make the world a more beautiful place, and my educational background in strategic design and business management. <img width="848" height="1244" width_o="848" height_o="1244" data-src="https://freight.cargo.site/t/original/i/1e05a847d560bf4a736ea6ada55e0aa931ecdff756b467ce828d183bca02de1e/Screen-Shot-2023-12-02-at-1.52.31-PM.png" data-mid="198416572" border="0" src="https://freight.cargo.site/w/848/i/1e05a847d560bf4a736ea6ada55e0aa931ecdff756b467ce828d183bca02de1e/Screen-Shot-2023-12-02-at-1.52.31-PM.png" /> <img width="2284" height="1338" width_o="2284" height_o="1338" data-src="https://freight.cargo.site/t/original/i/6e1e34c1ee834cf3b4d01ea3aebe19e3d57f8e0b29d5d99d06f83aa9710153bc/Screen-Shot-2023-10-30-at-8.11.02-PM.png" data-mid="195373527" border="0" src="https://freight.cargo.site/w/1000/i/6e1e34c1ee834cf3b4d01ea3aebe19e3d57f8e0b29d5d99d06f83aa9710153bc/Screen-Shot-2023-10-30-at-8.11.02-PM.png" /> <img width="1790" height="1388" width_o="1790" height_o="1388" data-src="https://freight.cargo.site/t/original/i/a665fa4072efe433d3ab6f2c5cef7dd75575c8be102179ec5bf2c4c3ad30d07c/Screen-Shot-2023-12-02-at-1.49.52-PM.png" data-mid="198416508" border="0" src="https://freight.cargo.site/w/1000/i/a665fa4072efe433d3ab6f2c5cef7dd75575c8be102179ec5bf2c4c3ad30d07c/Screen-Shot-2023-12-02-at-1.49.52-PM.png" /> <img width="1034" height="1352" width_o="1034" height_o="1352" data-src="https://freight.cargo.site/t/original/i/1a2ce932b2cc996f4335a16cb0cb4926c7a2e88e2637cf337df22fec5f84f863/Screen-Shot-2023-12-02-at-1.51.57-PM.png" data-mid="198416548" border="0" src="https://freight.cargo.site/w/1000/i/1a2ce932b2cc996f4335a16cb0cb4926c7a2e88e2637cf337df22fec5f84f863/Screen-Shot-2023-12-02-at-1.51.57-PM.png" /> <img width="1828" height="992" width_o="1828" height_o="992" data-src="https://freight.cargo.site/t/original/i/d68da23424e4b2e2907b0ef7b2d14ddb8a1c007ed9517f2cd0fa3292e07edf3c/Screen-Shot-2023-12-02-at-1.50.22-PM.png" data-mid="198416510" border="0" src="https://freight.cargo.site/w/1000/i/d68da23424e4b2e2907b0ef7b2d14ddb8a1c007ed9517f2cd0fa3292e07edf3c/Screen-Shot-2023-12-02-at-1.50.22-PM.png" /> I've always been inspired by the power of art and design to make the world a more beautiful place. I believe clothing that inspires confidence is one of the most powerful ways to do this. I started up cycling clothes out of my own closet as a hobby. This hobby eventually grew into starting a small business selling sustainably made one of a kind clothing and art pieces with an emphasis on authenticity and inclusivity. Click here to visit the aRt K8 website! During the course, Marketing PR &amp; Branding at Parsons, we were assigned with selecting a brand, evaluating its existing marketing strategy and brand positioning and planning a future product launch. I chose to evaluate my own brand, aRt K8, and was able to work closely with a team to receive feedback, collaborate and ideate. Take a look, to learn more in depth about aRt K8! Process:Background about how I started my brand, the values it is built on, and an idea of what kind of products I create. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/53d9c7fe44082b4426fbaef1e3de2e394e89d25d7c3847c5ad7fdfdbe38fd33e/Marketing-Final_-Kate-Roe---McGuire-Brown-21.jpg" data-mid="195373000" border="0" src="https://freight.cargo.site/w/960/i/53d9c7fe44082b4426fbaef1e3de2e394e89d25d7c3847c5ad7fdfdbe38fd33e/Marketing-Final_-Kate-Roe---McGuire-Brown-21.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/03b75c468f447a0cc2d03a0fee3f36da4e0358087b7cc4abfa6771cd27f07820/Marketing-Final_-Kate-Roe---McGuire-Brown-22.jpg" data-mid="195372999" border="0" src="https://freight.cargo.site/w/960/i/03b75c468f447a0cc2d03a0fee3f36da4e0358087b7cc4abfa6771cd27f07820/Marketing-Final_-Kate-Roe---McGuire-Brown-22.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/55c7f2df7a71fafb30250fd12b5deb77cf3b75d031423e02016b4ae2dc5a9080/Marketing-Final_-Kate-Roe---McGuire-Brown-23.jpg" data-mid="195372997" border="0" src="https://freight.cargo.site/w/960/i/55c7f2df7a71fafb30250fd12b5deb77cf3b75d031423e02016b4ae2dc5a9080/Marketing-Final_-Kate-Roe---McGuire-Brown-23.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e60c5963a6235a6df991b81f4358b3fc6c9cd9d0f76c1b7dd333fdaa211fbad7/Marketing-Final_-Kate-Roe---McGuire-Brown-24.jpg" data-mid="195372996" border="0" src="https://freight.cargo.site/w/960/i/e60c5963a6235a6df991b81f4358b3fc6c9cd9d0f76c1b7dd333fdaa211fbad7/Marketing-Final_-Kate-Roe---McGuire-Brown-24.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/8bff7ddb7050ff886d771ba2390882147d303cb7bb07030b818edcd73f741a71/Marketing-Final_-Kate-Roe---McGuire-Brown-25.jpg" data-mid="195372994" border="0" src="https://freight.cargo.site/w/960/i/8bff7ddb7050ff886d771ba2390882147d303cb7bb07030b818edcd73f741a71/Marketing-Final_-Kate-Roe---McGuire-Brown-25.jpg" /> Analysis of current marketing strategy and selling points along with ideas for expansion. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6cd8bfc08bdb1385ca3e06e159c156974c65acacf59c634dd323bc021930e068/Marketing-Final_-Kate-Roe---McGuire-Brown-26.jpg" data-mid="195373081" border="0" src="https://freight.cargo.site/w/960/i/6cd8bfc08bdb1385ca3e06e159c156974c65acacf59c634dd323bc021930e068/Marketing-Final_-Kate-Roe---McGuire-Brown-26.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1f09f0b603e11ac9a53faa81c8c344182a82d1ed3f1883d86b551cf53bce9935/Marketing-Final_-Kate-Roe---McGuire-Brown-27.jpg" data-mid="195373078" border="0" src="https://freight.cargo.site/w/960/i/1f09f0b603e11ac9a53faa81c8c344182a82d1ed3f1883d86b551cf53bce9935/Marketing-Final_-Kate-Roe---McGuire-Brown-27.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a4b211910a4fe73957ba2128131736c3b54fa637c1be29e207be3d8f6b99e64b/Marketing-Final_-Kate-Roe---McGuire-Brown-28.jpg" data-mid="195373075" border="0" src="https://freight.cargo.site/w/960/i/a4b211910a4fe73957ba2128131736c3b54fa637c1be29e207be3d8f6b99e64b/Marketing-Final_-Kate-Roe---McGuire-Brown-28.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/4b9837bc49bfd30b4e993baab6fc8283e51e076537b13471a719ad63fad76589/Marketing-Final_-Kate-Roe---McGuire-Brown-29.jpg" data-mid="195373074" border="0" src="https://freight.cargo.site/w/960/i/4b9837bc49bfd30b4e993baab6fc8283e51e076537b13471a719ad63fad76589/Marketing-Final_-Kate-Roe---McGuire-Brown-29.jpg" /> A closer look at aRt K8's target audience and what customers are saying about the brand. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/522e476e4ca51c6334a61f850e30de9aabc52fb74bb0c804af2de6417a766af0/Marketing-Final_-Kate-Roe---McGuire-Brown-38.jpg" data-mid="195373240" border="0" src="https://freight.cargo.site/w/960/i/522e476e4ca51c6334a61f850e30de9aabc52fb74bb0c804af2de6417a766af0/Marketing-Final_-Kate-Roe---McGuire-Brown-38.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/dd57b721c85352b61d927ef2f5cb4e9607b17537daf8af1094f15a2a12f1aa5d/Marketing-Final_-Kate-Roe---McGuire-Brown-32.jpg" data-mid="195373221" border="0" src="https://freight.cargo.site/w/960/i/dd57b721c85352b61d927ef2f5cb4e9607b17537daf8af1094f15a2a12f1aa5d/Marketing-Final_-Kate-Roe---McGuire-Brown-32.jpg" /> Future planning for product extensions based on consumer insights and financial feasibility. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/18ccde4a172ea84da783008d601a1213466eedca0bb7768848c5e66672e3d949/Marketing-Final_-Kate-Roe---McGuire-Brown-33.jpg" data-mid="195373220" border="0" src="https://freight.cargo.site/w/960/i/18ccde4a172ea84da783008d601a1213466eedca0bb7768848c5e66672e3d949/Marketing-Final_-Kate-Roe---McGuire-Brown-33.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/0f08281b46deceb6e79a038ac2df3e6890feab24772d47bdac35448d1e7c5cf6/Marketing-Final_-Kate-Roe---McGuire-Brown-34.jpg" data-mid="195373217" border="0" src="https://freight.cargo.site/w/960/i/0f08281b46deceb6e79a038ac2df3e6890feab24772d47bdac35448d1e7c5cf6/Marketing-Final_-Kate-Roe---McGuire-Brown-34.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fb67ab95b36d5cc74c1b3a6860e919af9e929e1038b4bf64677fa9d19c0fa6f6/Marketing-Final_-Kate-Roe---McGuire-Brown-35.jpg" data-mid="195373215" border="0" src="https://freight.cargo.site/w/960/i/fb67ab95b36d5cc74c1b3a6860e919af9e929e1038b4bf64677fa9d19c0fa6f6/Marketing-Final_-Kate-Roe---McGuire-Brown-35.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/88321b0912b1e556bb5aafbfe8e0cf3b957382c2d1d762b460933e39fc02b286/Marketing-Final_-Kate-Roe---McGuire-Brown-36.jpg" data-mid="195373214" border="0" src="https://freight.cargo.site/w/960/i/88321b0912b1e556bb5aafbfe8e0cf3b957382c2d1d762b460933e39fc02b286/Marketing-Final_-Kate-Roe---McGuire-Brown-36.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/09b5dbcce6521b64ab3d9592dc039cea1e6242a52cb777662a7e194653de228f/Marketing-Final_-Kate-Roe---McGuire-Brown-37.jpg" data-mid="195373212" border="0" src="https://freight.cargo.site/w/960/i/09b5dbcce6521b64ab3d9592dc039cea1e6242a52cb777662a7e194653de228f/Marketing-Final_-Kate-Roe---McGuire-Brown-37.jpg" /> Outcomes: Since the day it began, aRt K8 has continuously been a learning process. From figuring out how to leverage keywords on Etsy SEO, to growing followers on Instagram, to building a website, to networking pop up and gallery opportunities, aRt K8 has taught me something new almost every day. Watching my hobby grow into a small business has been incredible and I am beyond grateful for all of the friends, peers, and total strangers that have supported me along the way. To see more of what I make, informal behind the scenes content, and upcoming events check out the aRt K8 page on Instagram! <img width="2004" height="910" width_o="2004" height_o="910" data-src="https://freight.cargo.site/t/original/i/0cd23929ac18ec78a3dbcff5afbce49943b6984aa2e688988d068cd899745614/Screen-Shot-2023-10-30-at-8.12.01-PM.png" data-mid="195373551" border="0" src="https://freight.cargo.site/w/1000/i/0cd23929ac18ec78a3dbcff5afbce49943b6984aa2e688988d068cd899745614/Screen-Shot-2023-10-30-at-8.12.01-PM.png" /> <img width="1886" height="1254" width_o="1886" height_o="1254" data-src="https://freight.cargo.site/t/original/i/8cc2939af68c7dd9f6eb990795cdd99e94a00f89129f098ffe3a500d986a5ec4/Screen-Shot-2023-10-30-at-8.12.26-PM.png" data-mid="195373557" border="0" src="https://freight.cargo.site/w/1000/i/8cc2939af68c7dd9f6eb990795cdd99e94a00f89129f098ffe3a500d986a5ec4/Screen-Shot-2023-10-30-at-8.12.26-PM.png" /> https://kateroe.cargo.site/Michael-Kors-Window-Makeover Sat, 28 Oct 2023 17:03:19 +0000 Kate Roe Portfolio https://kateroe.cargo.site/Michael-Kors-Window-Makeover Michael Kors Window MakeoverUnderstanding brand history and new objectives to create compelling window display proposals. Key Skills: Visual Merchandising, Brand Identity, Graphic Design, Prototyping Overview:&nbsp; &nbsp; For this project Michael Kors selected a team of 10 individuals to create and develop window display proposals that define the new “Jet Set” in store experience. This program consisted of attending biweekly evening meetings with the store design and visual merchandising teams to learn the fundamentals of visual merchandising as well as Michael Kors design objectives. <img width="1562" height="880" width_o="1562" height_o="880" data-src="https://freight.cargo.site/t/original/i/26b530dff516d06340d8fd5583f80d29ac4d72462f6dc2cb6f96edddb7954508/Screen-Shot-2023-12-12-at-12.33.37-PM.png" data-mid="199219858" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/26b530dff516d06340d8fd5583f80d29ac4d72462f6dc2cb6f96edddb7954508/Screen-Shot-2023-12-12-at-12.33.37-PM.png" /> Process:&nbsp; &nbsp; Designing a window display proposal for Michael Kors required a multifaceted perspective. It required a thorough understanding of prop styling in order to create something that grabs attention while still keeping the garments at the center of focus. In addition, it required extensive research into the history of Michael Kors brand identity in order to develop a display that was innovative and fresh while still remaining true to Michael Kors core design principles. <img width="868" height="544" width_o="868" height_o="544" data-src="https://freight.cargo.site/t/original/i/acbe4f6cca8419c265b57bfb7c3005a16ac4da2e7602d9948ba2a5eb5d655c50/Screen-Shot-2023-10-30-at-8.20.14-PM.png" data-mid="195374224" border="0" src="https://freight.cargo.site/w/868/i/acbe4f6cca8419c265b57bfb7c3005a16ac4da2e7602d9948ba2a5eb5d655c50/Screen-Shot-2023-10-30-at-8.20.14-PM.png" /> <img width="998" height="542" width_o="998" height_o="542" data-src="https://freight.cargo.site/t/original/i/80ed09f2503976fc63813e84507a544bdab30fa047c3ca20e802e950a14352dc/Screen-Shot-2023-10-30-at-8.20.27-PM.png" data-mid="195374247" border="0" src="https://freight.cargo.site/w/998/i/80ed09f2503976fc63813e84507a544bdab30fa047c3ca20e802e950a14352dc/Screen-Shot-2023-10-30-at-8.20.27-PM.png" /> <img width="978" height="542" width_o="978" height_o="542" data-src="https://freight.cargo.site/t/original/i/66eae031a12f2ebceac2c414288c4423edeb40642bb06898b616b43b7b45431f/Screen-Shot-2023-10-30-at-8.20.38-PM.png" data-mid="195374249" border="0" src="https://freight.cargo.site/w/978/i/66eae031a12f2ebceac2c414288c4423edeb40642bb06898b616b43b7b45431f/Screen-Shot-2023-10-30-at-8.20.38-PM.png" /> <img width="964" height="524" width_o="964" height_o="524" data-src="https://freight.cargo.site/t/original/i/1951d709886671d21bc647444bd8b8ebbac5aea55c206be16903bd011956d2db/Screen-Shot-2023-12-12-at-12.34.21-PM.png" data-mid="199219937" border="0" src="https://freight.cargo.site/w/964/i/1951d709886671d21bc647444bd8b8ebbac5aea55c206be16903bd011956d2db/Screen-Shot-2023-12-12-at-12.34.21-PM.png" /> Outcome: &nbsp; &nbsp; The window concept I designed aimed to rekindle the exhilaration of the golden age of travel experiences, with vintage and reused backdrops and travel props contrasting the new collections. It features MK luggage spilling open to reveal the new collection, evoking wonder and excitement. As well as MK bags floating amidst clouds adorned with postage stamped signifying their global reach. This proposal aimed to capture the essence of Michael Kors' heritage and the thrill of travel's beginnings in a cohesive and inviting display. My proposal was met with great enthusiasm by the store design and VM team as I was selected as a finalist. <img width="1014" height="410" width_o="1014" height_o="410" data-src="https://freight.cargo.site/t/original/i/7b5d955fe31bc8c2886801f57e54fe77460779db0c975dab858573442755e0e0/Screen-Shot-2023-10-30-at-8.21.27-PM.png" data-mid="195374252" border="0" src="https://freight.cargo.site/w/1000/i/7b5d955fe31bc8c2886801f57e54fe77460779db0c975dab858573442755e0e0/Screen-Shot-2023-10-30-at-8.21.27-PM.png" /> https://kateroe.cargo.site/MOT-Designs-Socials-Strategy Wed, 08 Nov 2023 20:05:54 +0000 Kate Roe Portfolio https://kateroe.cargo.site/MOT-Designs-Socials-Strategy MOT Designs Socials Strategy&nbsp; Expanding Social Media Presence Into Affiliate Marketing Key Skills: Graphic Design, Trend Analysis, Digital Marketing, Content Creation, Curation, Strategic Partnerships, Business Development.&nbsp; Overview:&nbsp; &nbsp; Mot Designs is a New York-based events and set design company that also caters to interior styling clients. Initially focused on set &amp; event designs, Mot Designs sought to diversify its social media presence by showcasing its interior styling work. The primary objective was to offer educational content to attract new clients and promote product recommendations to build an affiliate status and generate passive income. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e5179f050548a7bb15293817e3944d0281fbaa0d5f0793519d514fdc319e65f7/friday-finds-pink---floral-.jpg" data-mid="198414458" border="0" src="https://freight.cargo.site/w/1000/i/e5179f050548a7bb15293817e3944d0281fbaa0d5f0793519d514fdc319e65f7/friday-finds-pink---floral-.jpg" /> <img width="2158" height="984" width_o="2158" height_o="984" data-src="https://freight.cargo.site/t/original/i/966d865f223a51c058106182eee5dd4b1e7065154751d26712c3da607a4c16ed/Screen-Shot-2023-12-02-at-1.11.29-PM.png" data-mid="198414522" border="0" src="https://freight.cargo.site/w/1000/i/966d865f223a51c058106182eee5dd4b1e7065154751d26712c3da607a4c16ed/Screen-Shot-2023-12-02-at-1.11.29-PM.png" /> <img width="1538" height="1274" width_o="1538" height_o="1274" data-src="https://freight.cargo.site/t/original/i/a7b95d2d1e02a27a6fe62a3736c680ef0af686f5702a60f4099757966decfcf7/Screen-Shot-2023-12-02-at-1.10.26-PM.png" data-mid="198414496" border="0" src="https://freight.cargo.site/w/1000/i/a7b95d2d1e02a27a6fe62a3736c680ef0af686f5702a60f4099757966decfcf7/Screen-Shot-2023-12-02-at-1.10.26-PM.png" /> <img width="934" height="942" width_o="934" height_o="942" data-src="https://freight.cargo.site/t/original/i/f143af4e76e4e490cbedabab7fa541bff9d857389a29bbdf92f6d1a55d89f363/Screen-Shot-2023-12-02-at-1.11.47-PM.png" data-mid="198414525" border="0" src="https://freight.cargo.site/w/934/i/f143af4e76e4e490cbedabab7fa541bff9d857389a29bbdf92f6d1a55d89f363/Screen-Shot-2023-12-02-at-1.11.47-PM.png" /> <img width="900" height="1624" width_o="900" height_o="1624" data-src="https://freight.cargo.site/t/original/i/6678776c92a924d66b49a16efafb55ffa22b15657515259e73cee7bfb38a34cc/Screen-Shot-2023-12-02-at-1.14.12-PM.png" data-mid="198414607" border="0" src="https://freight.cargo.site/w/900/i/6678776c92a924d66b49a16efafb55ffa22b15657515259e73cee7bfb38a34cc/Screen-Shot-2023-12-02-at-1.14.12-PM.png" /> <img width="892" height="1608" width_o="892" height_o="1608" data-src="https://freight.cargo.site/t/original/i/e3f798b189add7904cc1737e0c21daf9c7354c2e53966ea3136d1e667438a778/Screen-Shot-2023-12-02-at-1.13.33-PM.png" data-mid="198414575" border="0" src="https://freight.cargo.site/w/892/i/e3f798b189add7904cc1737e0c21daf9c7354c2e53966ea3136d1e667438a778/Screen-Shot-2023-12-02-at-1.13.33-PM.png" /> <img width="886" height="1618" width_o="886" height_o="1618" data-src="https://freight.cargo.site/t/original/i/9661c29ee277524ee4fcc66345f2ea2ec0fcfd2cfbe6dc40ab9e171dc749d4bc/Screen-Shot-2023-12-02-at-1.13.53-PM.png" data-mid="198414577" border="0" src="https://freight.cargo.site/w/886/i/9661c29ee277524ee4fcc66345f2ea2ec0fcfd2cfbe6dc40ab9e171dc749d4bc/Screen-Shot-2023-12-02-at-1.13.53-PM.png" /> <img width="1002" height="932" width_o="1002" height_o="932" data-src="https://freight.cargo.site/t/original/i/59796b6f5b9e755d2eb5db012db2aa03cf80436902f7cd642b5340832001cf63/Screen-Shot-2023-12-02-at-1.17.24-PM.png" data-mid="198414641" border="0" src="https://freight.cargo.site/w/1000/i/59796b6f5b9e755d2eb5db012db2aa03cf80436902f7cd642b5340832001cf63/Screen-Shot-2023-12-02-at-1.17.24-PM.png" /> Process: &nbsp; &nbsp; I employed a multifaceted strategy to expand Mot Designs' social media reach, starting with the acquisition of an affiliate status with Amazon. This marked the foundation for promoting products and providing recommendations. Our ultimate aim was to establish a foothold in Amazon's Affiliate program and subsequently broaden our product promotion efforts to include other retailers.&nbsp; &nbsp; 1. Pinterest: Leveraging Mot Designs' substantial following on Pinterest, I crafted curated collection boards, highlighting our favorite interior styling products from Amazon. Each pin featured an affiliate link, allowing clients to browse, click, and purchase, thereby earning commissions for Mot Designs. <img width="2102" height="1160" width_o="2102" height_o="1160" data-src="https://freight.cargo.site/t/original/i/bb8205d730a584c37208466d65b63deb6e82ac4a7531c755367d79cff16af167/Screen-Shot-2023-11-08-at-3.28.01-PM.png" data-mid="196297678" border="0" src="https://freight.cargo.site/w/1000/i/bb8205d730a584c37208466d65b63deb6e82ac4a7531c755367d79cff16af167/Screen-Shot-2023-11-08-at-3.28.01-PM.png" /> <img width="2120" height="1124" width_o="2120" height_o="1124" data-src="https://freight.cargo.site/t/original/i/9d1c093ce4411b5e9a5859b6c3a22e139ffbec7b7e4da10c7812d9bc6f0ab74f/Screen-Shot-2023-11-08-at-3.28.31-PM.png" data-mid="196297710" border="0" src="https://freight.cargo.site/w/1000/i/9d1c093ce4411b5e9a5859b6c3a22e139ffbec7b7e4da10c7812d9bc6f0ab74f/Screen-Shot-2023-11-08-at-3.28.31-PM.png" /> <img width="2104" height="1092" width_o="2104" height_o="1092" data-src="https://freight.cargo.site/t/original/i/06d6c3f6bf21c311b54158dc391e3b1d2b3074e3b106467af574fefb609c554a/Screen-Shot-2023-11-08-at-3.27.38-PM.png" data-mid="196297670" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/06d6c3f6bf21c311b54158dc391e3b1d2b3074e3b106467af574fefb609c554a/Screen-Shot-2023-11-08-at-3.27.38-PM.png" /> <img width="1492" height="1188" width_o="1492" height_o="1188" data-src="https://freight.cargo.site/t/original/i/d3fe023073115d75c2d3d159c0f01dfe20af74d2a17eddb1ba9f14c063472fd5/Screen-Shot-2023-12-02-at-1.28.50-PM.png" data-mid="198415336" border="0" src="https://freight.cargo.site/w/1000/i/d3fe023073115d75c2d3d159c0f01dfe20af74d2a17eddb1ba9f14c063472fd5/Screen-Shot-2023-12-02-at-1.28.50-PM.png" /> <img width="2264" height="1254" width_o="2264" height_o="1254" data-src="https://freight.cargo.site/t/original/i/fd684db795a0944c7728b2cbc9dc18636854d550876f56c33fc1b2f37b313590/Screen-Shot-2023-12-02-at-1.10.59-PM.png" data-mid="198414506" border="0" src="https://freight.cargo.site/w/1000/i/fd684db795a0944c7728b2cbc9dc18636854d550876f56c33fc1b2f37b313590/Screen-Shot-2023-12-02-at-1.10.59-PM.png" /> <img width="1538" height="1274" width_o="1538" height_o="1274" data-src="https://freight.cargo.site/t/original/i/a7b95d2d1e02a27a6fe62a3736c680ef0af686f5702a60f4099757966decfcf7/Screen-Shot-2023-12-02-at-1.10.26-PM.png" data-mid="198414496" border="0" src="https://freight.cargo.site/w/1000/i/a7b95d2d1e02a27a6fe62a3736c680ef0af686f5702a60f4099757966decfcf7/Screen-Shot-2023-12-02-at-1.10.26-PM.png" /> <img width="2074" height="884" width_o="2074" height_o="884" data-src="https://freight.cargo.site/t/original/i/1e892d9712857cd97d0ca5a3fecba2434778930f6e913984bd149af51e15bbda/Screen-Shot-2023-12-02-at-1.29.18-PM.png" data-mid="198415349" border="0" src="https://freight.cargo.site/w/1000/i/1e892d9712857cd97d0ca5a3fecba2434778930f6e913984bd149af51e15bbda/Screen-Shot-2023-12-02-at-1.29.18-PM.png" /> <img width="1514" height="982" width_o="1514" height_o="982" data-src="https://freight.cargo.site/t/original/i/9c77f0758a92efa79b6197c13ee6532de7962581d5e4d86ab22b175aff4aa954/Screen-Shot-2023-12-02-at-1.29.42-PM.png" data-mid="198415360" border="0" src="https://freight.cargo.site/w/1000/i/9c77f0758a92efa79b6197c13ee6532de7962581d5e4d86ab22b175aff4aa954/Screen-Shot-2023-12-02-at-1.29.42-PM.png" /> 2. TikTok: To extend the promotion of curated collections beyond our existing client base, I developed a consistent and brand-aligned format for TikTok videos. This template allowed us to feature products seamlessly and guide viewers to our Pinterest link for further shopping and purchases. Additionally, I created educational TikTok content showcasing how Mot Designs styles and uses our recommended products. I referred to TikTok’s creative center and trending hashtags to continuously create content that was in line with current trends.&nbsp; <img width="494" height="862" width_o="494" height_o="862" data-src="https://freight.cargo.site/t/original/i/4f7b6b7698e4fa3292193780f62b119cae6d7eb0e85539c117b387b614aff0df/Screen-Shot-2023-12-02-at-1.22.23-PM.png" data-mid="198414775" border="0" data-scale="34" src="https://freight.cargo.site/w/494/i/4f7b6b7698e4fa3292193780f62b119cae6d7eb0e85539c117b387b614aff0df/Screen-Shot-2023-12-02-at-1.22.23-PM.png" /> <img width="474" height="862" width_o="474" height_o="862" data-src="https://freight.cargo.site/t/original/i/316968dc11ca57e996391020d3fb9af936a8582bf166f83cf69e101d1195cf66/Screen-Shot-2023-12-02-at-1.22.16-PM.png" data-mid="198414774" border="0" src="https://freight.cargo.site/w/474/i/316968dc11ca57e996391020d3fb9af936a8582bf166f83cf69e101d1195cf66/Screen-Shot-2023-12-02-at-1.22.16-PM.png" /> <img width="476" height="868" width_o="476" height_o="868" data-src="https://freight.cargo.site/t/original/i/11ab5a0f3cc0cda1dc6dcc9ecbbe7e246b7c047c4d4573b973d3ade8340b09ee/Screen-Shot-2023-12-02-at-1.21.34-PM.png" data-mid="198414772" border="0" src="https://freight.cargo.site/w/476/i/11ab5a0f3cc0cda1dc6dcc9ecbbe7e246b7c047c4d4573b973d3ade8340b09ee/Screen-Shot-2023-12-02-at-1.21.34-PM.png" /> <img width="876" height="1606" width_o="876" height_o="1606" data-src="https://freight.cargo.site/t/original/i/e419a2a497d1e33a5a562f57c8d8ac739724f46374e1fa960a20ac4e81728cb3/Screen-Shot-2023-12-02-at-1.20.58-PM.png" data-mid="198414770" border="0" src="https://freight.cargo.site/w/876/i/e419a2a497d1e33a5a562f57c8d8ac739724f46374e1fa960a20ac4e81728cb3/Screen-Shot-2023-12-02-at-1.20.58-PM.png" /> <img width="900" height="1624" width_o="900" height_o="1624" data-src="https://freight.cargo.site/t/original/i/6678776c92a924d66b49a16efafb55ffa22b15657515259e73cee7bfb38a34cc/Screen-Shot-2023-12-02-at-1.14.12-PM.png" data-mid="198414607" border="0" src="https://freight.cargo.site/w/900/i/6678776c92a924d66b49a16efafb55ffa22b15657515259e73cee7bfb38a34cc/Screen-Shot-2023-12-02-at-1.14.12-PM.png" /> <img width="890" height="1602" width_o="890" height_o="1602" data-src="https://freight.cargo.site/t/original/i/7c97676b14962751fb3ed57aeb8229a5d356c4726e367c87a8b89d878344bc57/Screen-Shot-2023-12-02-at-1.21.20-PM.png" data-mid="198414771" border="0" src="https://freight.cargo.site/w/890/i/7c97676b14962751fb3ed57aeb8229a5d356c4726e367c87a8b89d878344bc57/Screen-Shot-2023-12-02-at-1.21.20-PM.png" /> 3. Instagram Stories&nbsp;:&nbsp;"Friday Finds": To garner attention from other brands, we introduced the "Friday Finds" series on Instagram Stories. Each Friday, we unveiled a curated collection of our favorite interior products discovered during the week, while tagging the respective brands. To enhance engagement, we initiated polls to gauge viewer interests in specific themes, brands, and items. This valuable input enabled us to continually curate collections that resonated with our target audience. <img width="840" height="1504" width_o="840" height_o="1504" data-src="https://freight.cargo.site/t/original/i/603d675fab98dd60be4c74d1f8d232a24e26549d25a63b54cad9869e83c7943b/Screen-Shot-2023-11-08-at-3.58.34-PM.png" data-mid="196300176" border="0" data-scale="25" src="https://freight.cargo.site/w/840/i/603d675fab98dd60be4c74d1f8d232a24e26549d25a63b54cad9869e83c7943b/Screen-Shot-2023-11-08-at-3.58.34-PM.png" /> <img width="665" height="1182" width_o="665" height_o="1182" data-src="https://freight.cargo.site/t/original/i/9eff3557b6f183079c254807a93ca717c2e1e98299b1f5e32c2d30b46ce861a0/793807B1-FE31-417E-9E4C-80FBBE46DDFB_1_105_c.jpeg" data-mid="196300182" border="0" src="https://freight.cargo.site/w/665/i/9eff3557b6f183079c254807a93ca717c2e1e98299b1f5e32c2d30b46ce861a0/793807B1-FE31-417E-9E4C-80FBBE46DDFB_1_105_c.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b4a14624329622508913ce0c7cd20fed23d261be8473b0082e9b8f7e2f42dc30/MOT-Insta-Friday-Favs-Template--Wiggle.png" data-mid="198414460" border="0" src="https://freight.cargo.site/w/1000/i/b4a14624329622508913ce0c7cd20fed23d261be8473b0082e9b8f7e2f42dc30/MOT-Insta-Friday-Favs-Template--Wiggle.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e5179f050548a7bb15293817e3944d0281fbaa0d5f0793519d514fdc319e65f7/friday-finds-pink---floral-.jpg" data-mid="198414458" border="0" src="https://freight.cargo.site/w/1000/i/e5179f050548a7bb15293817e3944d0281fbaa0d5f0793519d514fdc319e65f7/friday-finds-pink---floral-.jpg" /> Outcome: &nbsp; &nbsp; The implementation of our expanded social media marketing strategy has proven to be a tremendous asset for MOT Designs. It has not only generated passive income but also bolstered their reputation with additional brands. By offering educational and interactive content, MOT has experienced a noticeable uptick in user engagement. The curated collections of favored products have also streamlined client work for MOT Designs, serving as a visual library that they can readily reference when collaborating with new clients. This comprehensive success underscores the effectiveness of our social media marketing initiatives.&nbsp; https://kateroe.cargo.site/MOT-Props-Website-Makeover Wed, 01 Nov 2023 17:40:48 +0000 Kate Roe Portfolio https://kateroe.cargo.site/MOT-Props-Website-Makeover MOT Props Website MakeoverRevitalizing inventory management and website aesthetics for seamless expansion. Key Skills: Design, User Experience, Operations Strategy, Marketing &amp; Branding, Business Development.&nbsp; Overview:&nbsp; &nbsp; Mot Designs is events and set design company. over the last 10 years of working in this industry, MOT designs has collected a mass of props used for various sets and events. In order to expand the business Mot Designs wants to begin renting out their props to other creatives in the set design and events industry. They had an existing website which hosted listings for all the props available for rent however it hadn’t been updated in months and lacked a clear branding and marketing strategy. <img width="1936" height="1302" width_o="1936" height_o="1302" data-src="https://freight.cargo.site/t/original/i/3647f13cc350373080f979a5e633a42d054d28369fe79f6b4829b9d27a1b2ddb/Screen-Shot-2023-12-12-at-12.26.44-PM.png" data-mid="199219537" border="0" src="https://freight.cargo.site/w/1000/i/3647f13cc350373080f979a5e633a42d054d28369fe79f6b4829b9d27a1b2ddb/Screen-Shot-2023-12-12-at-12.26.44-PM.png" /> <img width="1494" height="1224" width_o="1494" height_o="1224" data-src="https://freight.cargo.site/t/original/i/1b41b884abeac6bbd50c42820362144e780059a39e010db1b6470e4dc695f23f/Screen-Shot-2023-12-12-at-12.27.42-PM.png" data-mid="199219568" border="0" src="https://freight.cargo.site/w/1000/i/1b41b884abeac6bbd50c42820362144e780059a39e010db1b6470e4dc695f23f/Screen-Shot-2023-12-12-at-12.27.42-PM.png" /> <img width="2624" height="1050" width_o="2624" height_o="1050" data-src="https://freight.cargo.site/t/original/i/9f70f7ef97bacdca5c9de4ab2e3ae9ea19d2123b368038b750e8e076e84dc866/Screen-Shot-2023-12-12-at-12.25.42-PM.png" data-mid="199219509" border="0" src="https://freight.cargo.site/w/1000/i/9f70f7ef97bacdca5c9de4ab2e3ae9ea19d2123b368038b750e8e076e84dc866/Screen-Shot-2023-12-12-at-12.25.42-PM.png" /> <img width="2612" height="1034" width_o="2612" height_o="1034" data-src="https://freight.cargo.site/t/original/i/4bab03b7830a8a3372a825f6f57f57d0d0a80056e20b2b8c4e225402700c62a8/Screen-Shot-2023-12-12-at-12.26.12-PM.png" data-mid="199219521" border="0" src="https://freight.cargo.site/w/1000/i/4bab03b7830a8a3372a825f6f57f57d0d0a80056e20b2b8c4e225402700c62a8/Screen-Shot-2023-12-12-at-12.26.12-PM.png" /> Process: &nbsp; &nbsp; To assist MOT Designs in expanding their business into prop rentals, several challenges were initially identified. The first was the need to establish an efficient back-of-house inventory and cataloging system to ensure accurate representation of available props on the website. When looking at the existing website I also found outdated listings with no pictures or descriptions, causing confusion. Additionally, the website lacked a clear branding identity and aesthetic coherence, resulting in a disjointed and unprofessional online presence. Furthermore, there was an absence of a structured marketing strategy for promoting the website, which meant it wasn't reaching its full potential in terms of visibility and attracting potential customers. Outcome: &nbsp; &nbsp; In response to these challenges, a multifaceted approach was undertaken. First, I undertook the task of creating a barcoding system to organize the back of house system. Next I enhanced the website's aesthetics by revisiting each prop listing. This involved upgrading the visual quality of images, providing detailed descriptions, and implementing SEO keyword. I then collaborated with the founder to create and implement a branding guide, enhancing the overall presentation and layout of the website. To bolster online presence and attract a broader audience, I also developed and executed a social media and email marketing strategy. These solutions aimed to not only resolve the identified problems but also position MOT Designs for successful expansion into the prop rental market. Check out the website &amp; Instagram by clicking on the images below! Refreshed Landing Page<img width="1034" height="572" width_o="1034" height_o="572" data-src="https://freight.cargo.site/t/original/i/9732dc795e30420debca18054516afa972beb612723bbcb58cee03c0f3740924/Screen-Shot-2023-11-01-at-1.43.36-PM.png" data-mid="195567102" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/9732dc795e30420debca18054516afa972beb612723bbcb58cee03c0f3740924/Screen-Shot-2023-11-01-at-1.43.36-PM.png" /> Detailed Product Page<img width="1024" height="578" width_o="1024" height_o="578" data-src="https://freight.cargo.site/t/original/i/88b127aeb6511aff0f69805523b02cd873c294a57f2bb5178fcab9993f642e76/Screen-Shot-2023-11-01-at-1.43.46-PM.png" data-mid="195567106" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/88b127aeb6511aff0f69805523b02cd873c294a57f2bb5178fcab9993f642e76/Screen-Shot-2023-11-01-at-1.43.46-PM.png" /> Introductory Instagram Posts&nbsp;<img width="856" height="476" width_o="856" height_o="476" data-src="https://freight.cargo.site/t/original/i/c611f2486739f11092da227b0c6a337f3b8083583835522f3323e5a593cb55e1/Screen-Shot-2023-11-01-at-1.43.58-PM.png" data-mid="195567110" border="0" data-scale="64" src="https://freight.cargo.site/w/856/i/c611f2486739f11092da227b0c6a337f3b8083583835522f3323e5a593cb55e1/Screen-Shot-2023-11-01-at-1.43.58-PM.png" /> Email Marketing Campaign<img width="1204" height="1208" width_o="1204" height_o="1208" data-src="https://freight.cargo.site/t/original/i/a853875fe26d9010053c995855637e8701ec829812b1b5e6a2c1d41b2aed923e/Screen-Shot-2023-12-02-at-1.58.22-PM.png" data-mid="198416755" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/a853875fe26d9010053c995855637e8701ec829812b1b5e6a2c1d41b2aed923e/Screen-Shot-2023-12-02-at-1.58.22-PM.png" />