Concrete Jungle

Fostering community through arts event production & promotion.

Key Skills: Brand Strategy, Event Production, Networking, Operations, Installation, Set Design, Project Management, Graphic Design.

Project Overview:

Partnering with established artist and friend Charles Osawa, I assisted in the event planning & production of the "Concrete Jungle" art exhibition at Muz Muz Cafe. This multifaceted show featured diverse artists, engaging workshops, complimentary refreshments and an insightful artist talk. While Charles adeptly managed logistics with the venue and participating artists, I spearheaded event strategy and marketing efforts, ensuring a successful and engaging showcase of creativity and community interaction.

Process:

This multifaceted show was meticulously crafted to reflect the vibrant energy of New York City, incorporating both street artists and landscape artists to capture the eclectic essence of the urban landscape. Charles curated the artists for the show including Roycer, Juan Carlos Pinto, Alec Finn Charles Osawa and Kate Roe Studio. The name "Concrete Jungle" was chosen to encapsulate this fusion of artistic styles and the bustling, diverse atmosphere of the city. To attract and retain vistors we also decide to include interactive elements to the exhibition with a masking tape workshop from the acclaimed Gregory Valentine, an inspiring Artist Talk by the ever so wise Lynn Gilbert, and exquisite culinary offerings from the accomplished Chef Raymond Mohan
In addition to curating a diverse range of artists, our focus extended beyond the gallery walls to foster a sense of neighborhood community and support for the venue owners. Muz Muz Cafe, in its soft launch phase, sought to become better known in the neighborhood, and our event served as a platform to achieve this goal. Recognizing their desire to foster a sense of community and cultivate a loyal customer base around their new venue, we saw an opportunity for collaboration that would mutually benefit both parties. By aligning the exhibition with the cafe's vision and values, we not only showcased artistic talent but also positioned Muz Muz Cafe as a cultural hub and gathering place within the community.
To achieve this, we implemented a grassroots marketing strategy that involved distributing flyers throughout neighborhoods, both digitally and in person. By canvassing the area and personally interacting with residents, we not only spread awareness of the event but also fostered a sense of connection and inclusivity within the neighborhood.

Outcome:

All photos of the show published here were taken by Charles. To see more of Charles Osawa’s Fine Artwork & upcoming events check out his website & follow his Instagram.

The event yielded significant success, attracting over 75 attendees and fostering valuable networking opportunities with prospective artists eager to participate in future exhibitions. Additionally, the exhibition served as a catalyst for drawing new customers to Muz Muz Cafe's new location, amplifying its presence within the community and solidifying its position as a cultural destination. I extend my heartfelt gratitude to all those who contributed to the production of the event and to everyone who attended, making it a vibrant and memorable experience. Your support and enthusiasm are deeply appreciated. Furthermore, the success of this event underscores the transformative power of building community around art.