aRt K8
Key Skills: Entrepreneurship, business design & development, strategic partnerships, client relationships, social media marketing.
Overview:
aRt K8 is a small business I started that acts as a culmination of my passion for the arts, desire to make the world a more beautiful place, and my educational background in strategic design and business management.
I've always been inspired by the power of art and design to make the world a more beautiful place. I believe clothing that inspires confidence is one of the most powerful ways to do this. I started up cycling clothes out of my own closet as a hobby. This hobby eventually grew into starting a small business selling sustainably made one of a kind clothing and art pieces with an emphasis on authenticity and inclusivity. Click here to visit the aRt K8 website!
During the course, Marketing PR & Branding at Parsons, we were assigned with selecting a brand, evaluating its existing marketing strategy and brand positioning and planning a future product launch. I chose to evaluate my own brand, aRt K8, and was able to work closely with a team to receive feedback, collaborate and ideate. Take a look, to learn more in depth about aRt K8!
Process:
Background about how I started my brand, the values it is built on, and an idea of what kind of products I create.
Analysis of current marketing strategy and selling points along with ideas for expansion.
A closer look at aRt K8's target audience and what customers are saying about the brand.
Future planning for product extensions based on consumer insights and financial feasibility.
Outcomes:
Since the day it began, aRt K8 has continuously been a learning process. From figuring out how to leverage keywords on Etsy SEO, to growing followers on Instagram, to building a website, to networking pop up and gallery opportunities, aRt K8 has taught me something new almost every day. Watching my hobby grow into a small business has been incredible and I am beyond grateful for all of the friends, peers, and total strangers that have supported me along the way. To see more of what I make, informal behind the scenes content, and upcoming events check out the aRt K8 page on Instagram!
